The shape of the eyes can be round or a little oval. The lips can be wide stretched or narrow. A very young baby face would have a thicker upper lip (especially when they are still nursing or drinking out of a bottle).
Important is that the eyes and the mouth are lined up correctly. The mouth will later guide us when we attach the arms. So please make sure to watch the videos.
There are many options to embroider the mouth, but this is the stitch I use. I will manipulate the size and form by using shorter or longer stitches, but the stitches are always the same. I thread my long doll needle and go in on the back of the head and come out on one side of the mouth pin. Next I go in just on the other side with the same distance between pin and where I go in with the needle. This first stitch I will refer to as the upper lip stitch. I will come out on the other side, leaving a little space between the upper lip stitch and where I come out with the needle. This will be the stitch that determines if the mouth is wide or narrow, or smiling or be just a straight lip.Next I go in underneath the upper middle lip with a little gap, and out on the other side of the upper middle lip in order to mirror the prior stitch. My last stitch is placed just underneath or even overlapping where those two last stitches met. You could be done after this stitch, but I like to put another straight stitch close and parallel to the upper middle lip stitch. I like to make it a little smaller of larger, not the same size as the upper lip stitch. Where I place it will depend on the size of the gap between the upper and lower stitches.
It is actually not a difficult stitch. The difficulty lies in creating 2 eyes that are the same in shape and size. With the threaded needle, I go in on the back of the head and come out as close to the eye pin as possible. I place my first stitch horizontal underneath the pin. Then I layer each following stitch close to the last. The second stitch will be a little wider on each side than the first. The next 3 or 4 stitches will be the same size, but a little wider than the second stitch. This is flowered by a stitch that is the same size as the second stitch and the last stitch will be the same size as the first. This should make a nice circle. If the eyes should be larger you might have to add a horizontal stitch or two.
The cuddle doll will have a very simple facial expression, leaving it up to the child's imagination in what mood the doll is during play.
I wanted to point out that at this point you could continue with the hair, but my recommendation is to create the pattern and sew the body first. The reason for this is, the hair can get in the way when you assemble the head to the torso. Sewing becomes more difficult, but like I said you could continue with the hair if you really wanted to.